Through May 31, US Airways is offering a 75% bonus on sharing miles (transferring miles from one account to another). They’ll award the bonus on the first 50,000 miles transferred, so a maximum bonus of 37,500 miles, and they’re limiting this to one transaction per member.
This allows you to combine miles in two different accounts belong to two different people, and effectively buy miles at about 1.4 cents apiece (for the bonus miles) in the process. The price is 1 cent per point transferred plus 7.5% tax and a $30 transaction fee.
Meanwhile, Webflyer also says that through May 14 US Airways is offering a 50% discount on miles purchased by US Airways co-branded credit card holders, up to 50,000 miles. A 50% discount on purchase price equates to a 100% bonus on miles received for the same price. But this time the offer is available only to US Airways credit card holders, and since I’m not one I haven’t seen additional details of the offer yet.
With these offers, US Airways continues their recent trend of targeting their buy and share offers, and tweaking the particulars, this allows them to determine what drives consumer behavior and optimizes the sort of purchases that they’re looking for. Seems to me that they’re probably having a whole bunch of fun with new analytic toys out there!