100 Free Starwood Points

Starwood is giving 100 free Starpoints for registering your pledge to participate in ‘Earth Hour’ by March 26.

(HT: Carol)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary ┬╗

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  1. Starwood has every *right* to make a political statement. Whether or not it is wise from a business perspective, however, is a different issue. Their wording includes statements such as:

    “…small steps can make a big difference.”
    “It’s a small commitment to the environment we all can keep.”
    “Together, we can make a bold statement against climate change.”

    While it is certainly trendy to greenwash, and perhaps the majority of their customers agree with/buy into this thinking, there are a very substantial part of their customer base that sees anti-energy-use tactics, especially when based upon “climate change” (formerly “global warming”) reasoning, as damaging – not helpful – to both the environment, business, the economy, and therefore to people.

    Again, I don’t dispute their *right* to do this, but perhaps they should have toned down the certainty of the wording to take the political radicalism out of the offer, making it more broadly palatable. Heck, what about making an offer that isn’t so politically aligned, such as an offer to give 100 points to anyone who pledges to donate to breast cancer or heart disease research?

  2. @Mooper they aren’t doing it because it is political, they are doing it as marketing — to ‘align’ themselves with a cause, they become a brand which people who care about that cause want to be associated with.

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