Lufthansa will reward doctors with 5000 miles for registering and agreeing to help out in a medical emergency.
In the past I’ve always seen offers of thanks to folks who have volunteered when needed (or handwringing about airlines that wouldn’t even bother with a thank you). This is the first I’ve seen of an airline proactively rewarding doctors in advance, before any help has been provided.
Perhaps the offer — of something that seems free, in exchange for a remote chance of help being needed — will get doctors to pre-commit. This makes sense if doctors are reluctant on the spot to speak up and volunteer. Perhaps the pre-commitment is cheap to buy but powerful in the rare event that it’s needed.