On the Economy Plus One-time Option Page, United details a short-term promotion where customers traveling in economy plus from August 6 – August 16 can request a complimentary drink.
Complimentary alcoholic beverage offer for Economy Plus customers is available during first beverage service only on flights departing August 6 through August 16, 2010. Upon request, each customer seated in the Economy Plus section during the promotion period is eligible for one (1) complimentary alcoholic beverage.
That’s great for elites sitting in coach, of course. And it might just get some more people to buy up to Economy Plus. More importantly I’d love to see it as a test of developing a real premium economy product, beyond just 3 to 4 inches of legroom. When United was unloading excess amenity kits they were giving old ones away to folks sitting in Economy Plus on international flights.
To date United hasn’t really figured out what it wants Economy Plus to be, they talk about it as a true premium economy and they market the dickens out of it, but it’s been legroom-only. Sure would be interesting if they decided to get serious about it.