The Global Traveller lays out the plan to close bmi’s Diamond club.
Back in April, the bmi website said the program was ending and members being migrated over to Lufthansa’s Miles and More program. That turned out to be a bit premature, the notice was only intended for residents of specific countries where bmi had ceased service.
But since Lufthansa controls the carrier it was only a matter of time before they migrated its frequent flyers away from the more (too?) generous Diamond Club program and over to their own offering.
According to Kiwi’s post,
Lufthansa says the 2012 accounts will reflect the full effect of Diamond Club closure. This means Diamond Club will be closed by around 30 June 2011. Other aspects of integration refer to a country by country approach, and this may continue to be used for account closures.It will be a sad day for bmi die-hards. As I wrote in April,
We have other hints from the Lufthansa treatment of Brussels Airline and Swiss programs. Roughly 6 months notice was given of changes
One strong benefit of Lufthansa Senator is the 50% off redemption for a companion on the same award. That’s not matched by bmi’s offerings.
But bmi Diamond Club was otherwise so much more valuable, in particular the items that will be missed:
■The Cash and Points award chart that really stretched the value of miles.
■One-way redemptions at no mileage premium.
■Better award chart
■Better partner earning with Hilton (I earn 1000 bmi miles per night up to 3000 per stay when I double dip with bmi)
■Less draconian mileage expiration rules
■The recently introduced family accounts (which were especially great for signing up family with signup bonuses, even if those family members never flew, just for the free miles you could use)
It’s worth thinking about how to use any accumulated Diamond Club miles before the transition, at least unless you’re planning to use the 50% off a second passenger on the same award offering for Senators.