Continental’s new Mile-a-thon promotion is now live. You need to register between April 1 and May 31, 2010, and complete qualifying activities between April 1 and June 30, 2010.
It’s actually not that lucrative for most, you need to fly on at least mid-priced coach tickets to earn points by flying. There are good-sized bonuses for higher-priced tickets, for signing up for a credit card (which makes this a good time to do so — extra bonus miles on top of the usual signup bonuses) and for signing up for their debit cards. And there are piddly points for signing up for emails, or registering for Onepass if you aren’t already a member, or ordering flowers.
Here are the mileage-earning opportunities:
Purchase a full-fare BusinessFirst® round-trip ticket 20 Purchase a First Class or BusinessFirst round-trip ticket 12 Purchase a full-fare Economy Class round-trip ticket (but not for any tickets booked as Z, W, E, S, T, N or L fares) 12 Purchase an Economy Class round-trip ticket 6 Book online at continental.com 1 Book a car rental at continental.com 3 Book a Best Rate Guaranteed hotel reservation at continental.com 4 Purchase a Continental Airlines Vacations® package 6 Purchase continental.com cruises package 6 Acquire the Continental Airlines Presidential PlusSM World MasterCard® 30 Acquire the Continental Airlines World MasterCard® 20 Acquire the Chase Continental Airlines Preferred Debit MasterCard® 15 Acquire the Continental Airlines KeyMiles Debit Card from KeyBank 15 Purchase or renew a Presidents Club® membership 20 Enroll in the OnePass frequent flyer program 2 Sign up for Continental e-mail subscriptions 3 Make a ShopOnePass™ floral purchase 3
And here’s what the point milestones get you:
Milestones Mileathon Rewards 5 500 bonus miles 10 1,000 bonus miles 20 2,500 bonus miles 30 5,000 bonus miles 45 10,000 bonus miles 65 15,000 bonus miles 85 25,000 bonus miles 105 35,000 bonus miles 125 50,000 bonus miles 150 75,000 bonus miles or $750 gift card 175 100,000 bonus miles or $1,000 gift card
Bottom-line is that it’s worth registering, it’s a great bonus to use to double dip on credit card and debit card signups, and if you fly higher-priced Continental tickets anyway you’ll get some bonus miles. Though oddly, Z fares (discounted business class) won’t get you anything, even though mid-priced coach fares will.