Via Marginal Revolution, research by Lufthansa suggests (article in German) that tomato juice is popular on airplanes because, as Tyler explains,
During a flight, everything tastes quite a bit weaker, as if you had a cold. You might think die deutschen would turn to Sichuan Chili Chicken, but no…Tomatensaft!
And an anonymous commenter adds that it’s popular
Because it’s an excellent source of both vitamin C and vodka?
I find that onboard I frequently order bloody marys in the morning myself.
[…] In February I said that tomato juice is especially popular on planes. […]
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Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
[…] equipment factor, the flight attendant factor, the 35,000 feet factor. Not all dishes stand up (cf. Taste on a Plane). So extensive testing is a must, investment in physical equipment and not just the food itself is […]