Priority Club is running the Luckiest Loser competition.
Sign up and you’ll automatically receive 1000 points. If you’re one of the top 20,000 Hilton HHonors losers (you had one of the 20,000 highest Hilton HHonors points balances) you’ll receive 20% of your Hilton balance in Priority Club points, up to 20,000 Priority Club points. And the person who registers with the highest Hilton balance will receive 2 million Priority Club points and be dubbed “the Luckiest Loser.”
Of course, I burned most of the Hilton points because of the devaluation. So my balance is pretty paltry, I won’t be in the top 20,000. They want current HHonors balance, not balance prior to the devaluation. They say that they may require verification, my guess is they certainly will require a statement for the Luckiest Loser but probably not for the top 20,000. Just speculation on my part, I was honest with my current balance.
I love both the free points and the throwdown!
What happened to your HHonors points?
On January 15, Hilton® increased the cost of most of their hotel rewards, effectively devaluing HHonors points “by about 20%.” (USAToday.com*). That could mean losing an entire free night from that big vacation you were planning to take with your HHonors points.
To see how these changes could impact your next vacation, check out how many free nights you could be losing with HHonors at these popular destinations:
Your HHonors Point Balance Redeemed at this Hotel Your Free Reward Nights Before After 40,000 points Doubletree Hotel Denver 2 nights 1 night 50,000 points Hilton Garden Inn Chicago 2 nights 1 night 100,000 points Hampton Inn & Suites Orlando 5 nights 4 nights 140,000 points Doubletree Suites Charleston 4 nights 2 nights 175,000 points Las Vegas Hilton 5 nights 4 nights 200,000 points Hilton Times Square NYC 5 nights 4 nights 210,000 points Courthouse Doubletree London 6 nights 4 nights 280,000 points Hilton Hawaiian Village 7 nights 5 nights
For complete details on the examples above, please view our Frequently Asked Questions.
Learn more about the HHonors changes:
- USAToday.com — Hilton HHonors to devalue loyalty points starting Jan. 15, 2010
- WashingtonTimes.com — Hilton devalues its loyalty program