It’s one of the best shopping promos I have ever seen. It offers the opportunity to buy miles at 7/10ths of a penny apiece using purchases from TrackItBack (which normally gives 40 miles per dollar but if you reach the 250% bonus level it earns 140 miles per dollar).
There have been some concerns, though, about whether you really earn 250% as bonus miles on top of the regular miles earned for shopping, for your first ten shopping transactions as long as you have transactions with five different merchants. There have been concerns about whether all of the merchants in the US Airways Dividend Miles mall count as separate partners for qualifying towards the 250% bonus or not. Essentially, the promotion seems too good to be true and some people don’t trust US Airways to honor what would seem to be on offer.
I’m all-in on this one, it’s seemed pretty clear to me from the start. But I’m even more confident now than before.
Someone whom I much trust reached out to US Airways (real folks at the mileage program, not the phone reps) to get clarification. And they gave me permission to relay what they learned:
For every different partner that Dividend Miles members shop that are listed on the promotion landing page (usairways.com/bigbonus) during the promotion period (11/23 – 12/30), members will be eligible for a bonus. The bonus is calculated on the number of DIFFERENT partners they shop with, up to 250% bonus on what the partner lists as their mileage offer.
For example: If you were to shop just at Bose during the promotion period, your bonus would be 50% more of their 1,500 offer, so 2,250 total miles. If you were shop at Bose, FTD and Macy’s, you be eligible for a 150% bonus on their offers.
To ensure that we have all mileage postings from our partners, we will run the process to post all bonus miles due to our members on March 1, 2010. What ever level of bonus that is due to members will be applied to the FIRST 10 transactions (If you shopped at iTunes 3 times, that counts as 3 transactions), based on the partner’s mileage posting timestamp, of transactions that occurred during the promotion period.
Also, each Dividend Miles Shopping Mall merchant WILL count as a different transaction, and are eligible for increasing a bonus level.
Basically, they learned this promotion will work exactly as it says it will work!
Make (4) partner transactions and TrackItBack and then you have 5 partner transactions. You’ll earn a 250% mileage bonus on top of the miles you normally earn from those merchants. Bingo. Time to go wild on this one, folks!