In creating a new higher redemption category 7, Hilton is expected to push most hotels up a category making most hotels cost more points in 2010 than they did in 2009. And Loyalty Traveler notes
the Hilton chain is allocating a much larger proportion of their hotels to the upper tier categories relative to the other four hotel chains’ loyalty programs.
He goes on to explain,
The primary objection to the Hilton HHonors changes, in my opinion, is not the addition of a new higher category 7 to the Hilton HHonors reward table. The hint from HHonors representatives that the changes will result in a large scale shift of hotels upward within the new categories is the truly objectionable aspect of the changes if they turn out to be true.
The distribution of hotels within the hotel categories is the primary concern around the proposed restructuring of HHonors category changes.
I still consider it egregious that they’re raising points requirements at a time when occupancy and room rates have seen such significant decline.