Runway Girl makes some assumptions about AirCell’s inflight internet usage and costs, thinks they’re doing very poorly — people just don’t want to pay for inflight internet — but projects they’ll break even in three years.
She thinks they’re getting six users per flight on average, even with all of the giveaways going on. On short hops I suspect usage is quite limited. It’s a real step forward on mid-cons or longer, for sure. But it is interesting that paid adoption continues to be so low, whether Runway Girl’s numbers are plausible or not.