Once upon a time there were mileage offers for donating blood. Last summer I earned 20,000 miles for a hair loss consultation. Plenty of folks went for Lasik eye surgery consultations this year for Delta miles as well.
So mileage earning certainly has become intertwined with all parts of life.
Breast implants, hair replacement surgery or a face-lift performed by the Nordstroem Hospital in Helsinki are among the newest offerings in the carrier’s Finnair Plus loyalty service, according to the program’s Web site.
“Finnair contacted the hospital,” Mikko Tuomainen, the airline’s director of loyalty programs, said in a telephone interview. “The idea was to incorporate partners and services from all walks of life.”
About 1.3 million flyers are enrolled in Finnair’s loyalty program, Tuomainen said. Earning the 3.18 million points for breast augmentation surgery requires 120 round-trip, business- class flights between Helsinki and New York, according to a points table on Finnair’s Web site. Miles earned with the airline are valid for five years.
Hardly a good redemption value at almost 3.2 million points for an 8000 euro procedure, however.