Last month I detailed the significant award chart devaluation that’s coming to Hilton HHonors in January. I noted how strange a time for it this is, since room rates are at historic lows and hotels have been on the whole empty. Prices are lower than a year ago, not higher. And hotel chains have been doing all they can to woo customers, not gut their loyalty drivers.
Nicholas Kralev details the changes as well in his “On the Fly” column for the Washington Times (Kralev is one of the very best travel columnists in the country, by which I mean his stories are generally accurate and in-the-know rather than made up fluff).
Beginning in January, you will need about 25 percent more points on average to book a free night at a Hilton chain hotel, including Conrad, Doubletree and Embassy Suites. That is the combined effect of increased redemption requirements and raised “award” categories of many properties.
I’ve been trying to find a reasonable explanation for that move, both from the company and some of its elite Diamond members, since the changes were announced somewhat quietly late last month. I’m still searching for it.