Details of Hilton’s New Devalued Award Chart are Unveiled

Last week I posted that Hilton has been planning to devalue its points by introducing a new, more expensive higher category and presumably bumping the majority of properties up a category as a result.

Now the new award chart is out and goes into effect on January 15.

It comes with a new category 7 (50,000 points per night), and all “Waldorf=Astoria hotels” are 50,000 or more points in low season and up to 80,000 points a night in high season.

From the FAQ:

Has the cost of a free night changed?
Yes. Reward categories have been updated along with point redemption rates. Please refer to the chart below.

Updated
reward
catagory

 

1

 

2

 

3

4

5

6

7

New point
cost for 1
free night

7,500

12,500

25,000

30,000

35,000

40,000

50,000

Old
reward
category
Opportunity
1
2
3
4
5
6
Old point
cost for
1 free night
7,500
10,000
20,000
25,000
30,000
35,000
40,000

(There’s also a .pdf chart showing the changes to elite multi-night VIP awards as well.)

Now we don’t really know exactly what the effect of introducing a new, 25% more expensive category 7 will have on the value of points until we know which hotels are placed in each category. My working hypothesis until I hear otherwise, certainly bolstered by the display of the chart above, is that the majority of hotels will migrate up a notch.

But for now that’s speculation, as Hilton won’t publish the list of which hotels are going up in category until “late December of this year or early January 2010.”

Nonetheless, it’s almost surreal for Hilton HHonors to be raising the points price of award nights when the cash price of revenue room nights — along with occupancy — have fallen to such depths.

This is making me rethink my plan to shift significant spend over to a Hilton Surpass American Express for 2010.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Pingbacks

  1. […] Recently Hilton changed their program a bit to allow points and cash options (great!) and to make upgraded rooms such as suites available for award redemptions as well.  Unfortunately, these changes were also accompanied by a new award chart and redemption rules which mean that even more points are now needed for many hotel redemptions.  See, for example, this post. […]

Comments

  1. if you don’t have enough pints HH will sell you points for many times the actual price of the room – ridiculous!!!!

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