JetBlue’s New Revenue-Based Frequent Flyer Program

Wandering Aramean has an outstanding post detailing the revamped JetBlue TrueBlue program. All the details and plenty of analysis.

Bottom-line is JetBlue is going to a revenue-based program, rewarding points based on spending. But with plenty of spending threshold bonuses, and eliminating the expiration of credits as long as you fly every 12 months or use their co-branded American Express card.

It isn’t a compelling program for me to use, but it may actually be a better program for many members than their segment-based credit model. Although folks flying plenty of deep discount short hops and redeeming for more expensive trips will see a deterioration in value, unsurprisingly.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Thanks for the link, Gary!

    I agree that the program isn’t going to appeal to the very low fare customers, but it will still be better for them than the original TB program is in most cases. And it has a LOT of potential for lots of folks. It will take some time – potentially 6 months or longer – for all the partner bits to play out and filter into the system. Those details will be especially interesting as the long-awaited LH partnership is supposed to be included in that time frame.

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