This is a long way off from reality, but the Federal Trade Commission is looking at whether and how it can take jurisdiction over bloggers making false claims or failing to disclose conflicts of interesting regarding commercial products.
This part of the story stuck out for me:
Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post.
What I want to know is how, and where do I get my hands on laptops and thousands of dollars for my posts?
I’ve never been offered anything meaningful in exchange for my posts. I get PR hack mass emails all the time, touting this or that product or hotel most of which are of little to no interest. Occasionally I get a custom-tailored pitch, but usually even those are unuseful. And I actually get fewer of those lately, I suspect that companies have cut back a good amoutn on their PR firm contracts, which means fewer firms pitching bloggers (or at least me).
I did once accept a noise cancelling headset from someone that wanted me to review the device. I told them I’d try it out. I wasn’t all that impressed (it was ok, not great, and at an ok price point but not something I would purchase myself). So I never wrote about it, which probably makes the company that sent it to me happy compared to what I would have said.
I don’t even handle the advertising on this side, that’s done by the folks at BoardingArea.com, and I don’t even know about what ads might pop up until I see them online.
Ultimately I waitlist or confirm my upgrades just like everyone else. Why aren’t my posts and my readers more interesting to travel providers? I’d be happy to blog in exchange for two seats in Suites class on a Singapore A380…
(Hat tip to Chris Elliott.)