One of my political blogger friends once scoffed at my miles and points blogging enterprise, suggesting that it’s not like I’m “curing cancer or anything.”
While I’m a bit late in mentioning this (since it’s already been flagged by Lucky and Frugal Travel Guy), but Delta is offering 250 bonus miles for each online booking and online checkin through October 31.
Each bonus activity also earns an equivalent number of miles for the Breast Cancer Research Foundation. Registration is required.
In my experience, companies most often make a fixed contribution to a charity and only suggest that consumer behavior has some role in influencing the magnitude of the contribution. And the company does it because they believe it will generate more goodwill and ultimately revenue than the cost of the contribution. But that all just makes it win-win.
And if consumers can feel like they’re saving the world while padding their mileage accounts, so much the better!