If you didn’t have a hair loss procedure done just for the miles you might be in luck — if you find yourself in New Zealand, the national airline has another lucrative offer: they’ll pay to advertise on bald heads.

Air New Zealand said it wants 70 recruits to stand in lines in three airports — while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.

The tattoos will promote a new system that is meant to reduce check-in waiting times.