Coming Frequent Flyer Tie-in Between Lufthansa and JetBlue?

The Financial Times says that a frequent flyer partnership is in the offing between Lufthansa and JetBlue.

No details yet, and I haven’t seen anything else written on the matter with actual confirmation. But there’s a glimmer of hope, finally, that one could choose to fly JetBlue while still participating in a real frequent flyer program (of which TrueBlue does not count). While Lufthansa’s award pricing levels are on the whole rather high, to my mind crediting JetBlue flights – should it become possible – to a Miles & More account will make wonderful sense. At least until all the detais are revealed.

There are plenty more partnerships in the Miles & More program, so you can combine far more activities towards the awards you’re seeking. And the redemption side is much richer. After all, after flying between the East Coast and Long Beach a ton of times in what’s still coach… Do you really want to reward yourself with another Long Beach or JFK flight?

On the other hand, the tie-in might provide some real redemption benefits to the TrueBlue program through Lufhansa. And depending on award levels it could even make the JetBlue co-branded American Express card a reasonable value proposition.

Developing…

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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