Summary of Starwood Preferred Guest

I’ve written up a summary of the Starwood Preferred Guest program for Webflyer.com’s Head2Head feature.  It’s as follows:

Introduction: The Starwood Preferred Guest program began in February, 1999 by combining the old Westin Premier and Sheraton Club International Programs.  Its key selling point from the beginning was ease of points redemption: no blackout dates or capacity controls, if a participating hotel had a standard room available you could pay for it with points.  Only in 2008 has Hilton begun to follow Starwood’s lead on redemption, and all other programs remain clearly behind. 

The Starwood brand includes Westin, Sheraton, Le Meridien, St. Regis, W Hotels, Luxury Collection, and Four Points (and element and aLoft brands on the way).  With over 860 hotels, it’s a larger program than Hyatt’s but much smaller than Marriott, Hilton, and Priority Club.  Relative to its size, Starwood has a large number of high-end properties and exotic resorts, so there is no shortage of aspirational destinations at which to redeem hard-earned points. 

Features: Redeeming points for hotel stays is easy, rooms are nearly always available. Points can also be transferred to a large number of
U.S. and international airline partners, mostly at 1:1 with 5000 bonus miles for transferring 20,000 Starpoints. 

 Gold status is earned after 10 stays or 25 nights and provides a preferred room as an upgrade (generally a better room within the same room category such as a higher floor or better view).  Gold members receive 3 points per dollar spent at Starwood properties, a 50% bonus.  They also are provided 4 p.m. checkout at most non-resort properties. Platinum members receive upgrades to the best available room at check-in (including standard suites), guaranteed room availability when booked 72 hours prior to arrival, and a  ‘platinum amenity’ which ranges from bonus Starpoints to a food and beverage credit or a local gift.    

Formally, members must have an eligible stay at a participating property or earn points via their credit card partner every 12 months to avoid account expiration.  In practice this isn’t always enforced.   Pros: Unquestionably the unique selling proposition of the Starwood Preferred Guest program is that if a hotel’s standard room is available, you can claim that room with points.  Plus when you pay for four award nights in a row, the fifth night at a property is free. 

Participating hotels themselves are frequently impressive.  Starwood has some of the very best hotels in the world in its program; the kinds of aspirational properties that any seasoned traveler would want to go. Many Starwood properties permit the use of additional points for upgraded accommodations like premium views, club lounge access, and even suites, a benefit which sets the program apart from Hilton and Priority Club. 

Starwood also offers “Cash & Points” awards which let you combine a reduced number of points with a cash co-pay.  When these awards are available they are an excellent value. Platinum status offers a better upgrade benefit than most competitors who tend to exclude suites from their program terms and conditions.  Platinum also offers club lounge access at Sheraton, Westin, and Le Meridien properties which have such facilities. 

Cons: 

Hotels have seen high occupancy levels and rising rates over the past several years, and hotel programs across the board have increased the number of points necessary to redeem for free stays as a result.  Starwood seems to have gone further than most.  In addition to the annual adjustment in the rewards category of each hotel, Starwood has added new redemption tiers twice since the program’s inception.  A hotel that might once have topped out at 12,000 points per night in the original category 5 could now be 35,000 points in category 7 during high season. Meanwhile, while the Starwood American Express card offers tremendous points-earning potential, earning rates on hotel spending haven’t aren’t especially generous.  It can take as many as 14 nights in a hotel property to earn a free night at that same property, even for a Gold elite member earning 50% more points per dollar spent 

Starwood isn’t as ubiquitous as competitors like Marriott and Priority Club.  Many smaller towns in particular don’t have a Starwood-affiliated property.   And while Starwood offers rich benefits to Platinum members, their Gold elite level isn’t as generous as competitors like Hilton which offers free breakfast.

(I’ve also given Webflyer my take on United and Continental as well.)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Comments

  1. Stop! I’ve been hearing a lot about SPG lately. If the secret gets out enough, the program will change (again).

  2. I was actually debating some wording earlier today on the Starwood airline mile exchange section I edited for the FlyerGuide wiki .

    Your sentence reads:
    “Points can also be transferred to a large number of U.S. and international airline partners, mostly at 1:1 with 5000 bonus miles for transferring 20,000 Starpoints. ”

    I think it may be written 5,000 bonus miles in one place on the SPG website and in another place it is 5,000 bonus points for transferring 20,000 Starpoints.

    The reason I bring this up is when a transfer happens with United or Continental for a 2 Starpoints for 1 mile exchange. The member who transfers 20,000 Starpoints to United or Continental does not get 10,000 United miles + 5,000 bonus miles for 15,000 miles.

    The member receives 10,000 miles for 20,000 Starpoints + receives 5,000 bonus Starpoints to receive 2,500 miles for 12,500 miles total.

    United and Continental:
    20,000 Starpoints = 12,500 miles.

    You and I know the exchange rates for Starpoints, but it may confuse a reader to see 5,000 bonus miles and then wonder why there are only 12,500 miles with United or Continental on a 20,000 Starpoints-to-miles transfer.

    This what I wrote on the wiki
    “When members transfer 20,000 points, they earn an additional 5,000 frequent flyer miles (or equivalent in points).”

    I don’t think I have correct, precise wording yet.
    (airline miles equivalent to 5,000 Starpoints)…

Leave a Reply

Your email address will not be published. Required fields are marked *