Qantas Explains Frequent Flyer Program Accounting and Value Proposition

Via the Global Traveller, Qantas’ half-year results (.pdf) include a discussion of how airlines account for their frequent flyer programs on pages 45-50 of the document (pages 29-34 of the 38 page Acrobat file).

Nothing revolutionary, and regular readers of this blog will be familiar with most of it, but it does represent a clearr explication of the concepts (with visuals, whereas I use only words).

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Gary-

    Do you know any codes or offers to get me into the Starwood Gold program. I’m travelling for the third time to China, and I’ve spent thousands at the Starwood hotels, so I should’ve had the card in the past. I’d like to get the Gold before I go in a couple weeks.

    Thanks,

    kdavis at fce.com

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