USAirways to Upgrade to Two Buck Chuck

The Arizona Republic covers improvements in USAirways’ wine offerings.

After several years of settling for whatever was cheapest, US Airways is upgrading its wine list, especially in first and business class, where it’s a free perk.

Travelers in coach, where wine costs $5 a pop, won’t be totally left out. US Airways is replacing its current no-name wine in coach with a Beringer brand and plans to offer a second, more expensive ($8) choice, too.

[Snip]

“Everyone has tried to raise the bar,” she said. “Everybody has kind of said, “Oh my gosh, we have a teeny bit more money, we can offer our consumers a great glass of wine instead of a crap class of wine.’ “

Somehow there’s a real honesty here, even as the piece massively exaggerates the improvements in USAirways’ soft product.

I would hardly say that USAirways is going to be offering a great glass of wine. But it will be nice when they stop pouring from a box!(though they may not be able to serve anything in New Mexico for awhile…).

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. I haven’t used the parking bus, but I do reguiarly frequent that location before returning a car (most of the major car rental lots are nearby). It works well because: 1) with unpredictable LA traffic, you need to leave extra time to get to LAX; 2) food at LAX tends to be overpriced; 3) there’s not likely to be food on your domestic flight; and 4) In n’ Out Burger is a great last meal in California!

    The only problem is that you really need AT LEAST 30 minutes to do this. The location tends to be mobbed, so it’s not that easy to get “in n out.”

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