Presidential Primary Loyalty Points

According to Inside Flyer magazine (subscription required) the Barack Obama campaign has launched a points program for volunteers. Earning opportunities include marching in a parage or signing a supporter card (or getting someone else to do so) for 25 points, and working a phone bank for 50 points.

They haven’t published a redemption chart, and BaltimoreSun.com cites the campaign’s online organizer as saying the points system is primarily a way for supporters to measure they impact they are having on the campaign.

But really, this just formalizes a process that all campaigns have — what you give is a primary determinant of what you get. They could easily partner with the custom rewards engines at American Express or Diners Club, where enough points could be redeemed for a dream experience… Like Secretary of Commerce in an Obama Administration.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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