Via InsideFlyer (subscription required), American Express has added Hawaiian Airlines and Virgin Atlantic to its ‘Flight Finder’ tool which allows you to search for award seats, transfer books, and book the flight in a single transaction.

Previously, Airtran’s program was the only one incorporated into the Amex tool. If they keep adding partners, this will be an enormously useful technological improvement — simplifying the award booking process for Membership Rewards members. (Folks like me still don’t mind separating out award search from points transfers, especially with Amex partners that are ‘live’ – meaning that the points transfer happens instantaneously.)