Frontier is adding seats to their planes and reducing legroom (admittedly from a relatively generous 33 inch pitch to a more standard 31 to 32 inches) and adding blackout dates for frequent flyer redemption as well as getting more sophisticated with its capacity controls — they used to offer a fixed number of redemption seats but will now vary those seats, limiting them on popular routes, dates, and times and making them more available when they expect those seats to go unsold. (Their spin is this will increase seats. Whatever. This is not good for customers, at all.)
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This is pretty dumb move in my opinion. While they save a few bucks they’ll lose more money in their loss of reputation. I mean personally I have never flown Frontier and probably won’t but if someone told me that their legroom and had great customer care I would be much more likely to consider them. Not anymore.