New Coca Cola Loyalty Program

Coca Cola has launched MyCokeRewards.com. Collecting points starts out with their 20 oz bottles but will spread across their product line.

Delta and Hilton are redemption partners, and so far it looks like about 950 cokes gets you enough miles for a free domestic flight. Lounge passes are even an option.

So far the financials don’t seem to work out to make it worth buying Coke just for the miles (unlike the recent Airtan/Wendy’s promo). But it’s enough to get me to buy Coke over a competitor that isn’t offering points.

My bet is it won’t be long until we see redemption codes for sale on eBay…

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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