The New York Times carried a piece on the problem hotels face in trying to satisfy both Gen X and baby boomer business travelers.

GenX wants hip (W) while boomers want classic (Ritz). GenX’ers are becoming increasingly important, the classic brands know this and are trying to graft onto their preferences without losing their core demographic.


The gap isn’t just manifesting itself at the higher ends of business travel, either — Starwood is introducing a less-expensive version of a W to compete with the Hilton Garden Inn and Marriott Courtyard product (something that their Four Points brand fails at miserably).

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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