United’s Mystery Double Miles Promo Revealed

It turns out that United’s mystery double miles promotion that Northwest was ostensibly countering with its own double miles promo was a targeted email offering to Mileage Plus members in the Upper Midwest.

United was certainly targeting Northwest’s stronghold, just days after Northwest mechanics went on strike. Northwest countered with across-the-board double miles.

While United was taking advantage of an opportunity to poach Northwest passengers, I suspect Northwest is trying to lure passengers who might otherwise book away due to negative publicity surrounding the strike in a month where traffic is likely to be slower than the peak summer season.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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