Be careful whom you trust

USA Today reports on bloggers on the payroll of government tourist bureaus.

Blogs tend to criticize other blogs, and many blogs permit comments (my current technical difficulties notwithstanding) so the blog’s culture of critique should limit the harm from this. Blog content should stand on its own, regardless of funding. But be aware of potential shading, influenced by financing of blogs.

This isn’t new, surprising, or all that different from traditional travel writers whose perspectives may be colored by the advertisers at their publications or the free trips and upgrades handed out by travel providers. It’s always worthwhile using a skeptical eye towards travel writers.

I want to know, though, how to get my hands on some of this money — then you could hermaneut my own writing all you want!

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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