Loyalty programs count on rewards going unused. Citibank reveals that in Australia its proprietary rewards programs assumes that a third of all reward points will go unused.
Meanwhile, Citibank is pushing their Diners Club product in Taiwan with new perks:
- Under exclusive privileges, cardholders can get discounts of up to 65 percent on their Cathay Pacific business class tickets. Those who love to wine and dine can access premium boutique wineries via the Diners Wine Connoisseur Club and Club Gourmet.
In addition to getting airport VIP lounge access in 85 airports worldwide, the card grants users VIP priority check-in service for EVA Airways flights and free business class upgrades with UNI Air if they pay for their economy class tickets with their Diners Club card. Being Spas, one of the premium spa chains in Taiwan, also gives cardholders complimentary room upgrades and a 12 percent discount on the spa’s treatment lines.