It would take more than a rewards program…

It would take more than a rewards program for me to eat what they consider seafood, but Red Lobster is bulking up its loyalty program, moving from an email discount list to tracking the value of individual customers.

It’ll take more than a signup bonus for me to eat there, though.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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