Upping the Ante in Online Rate Guarantees

Several hotels chains offer ‘best rate guarantees’ to lure customers to book rooms on their proprietary websites. They say that if they don’t have the best rate, they’ll provide some compensation. Hotel chains find it very costly to have customers book through other venues, especially the major online booking services. So they say and do whatever they can to encourage customers to book directly with them.


Now Cendant hotels (Days Inn, Super 8, Ramada, Travelodge, Howard Johnson, Knights Inn, etc.) has come up with a new pledge. They’ll offer the best rate or the first night’s stay is free, up from their old 10% discount.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community Milepoint.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Leave a Reply

Your email address will not be published. Required fields are marked *