Interesting, fun read, mostly for the reminiscences. One quibble that I have, though, is that Kelleher boasts about Southwest’s employee stock ownership plan but it’s my understanding that he was initially vigorously opposed to its creation.
There’s nothing inherently inconsistent about that. It’s wonderful when a manager admits their error and becomes a champion of a successful idea. But Kelleher isn’t the most humble of men. And though he notes the timeline of taking of the reigns of Southwest Airlines in 1982, he never mentions the names of any of the other founders.