Government Demands Prettier Stewardesses

According to one reader, India’s Minister of State for Civil Aviation is demanding that state airlines hire more attractive flight attendants.

I haven’t found stories validating the claims in the aforelinked-to article, and the piece in question takes on more of a tone of opinion (criticism) than reporting, but I assume that the quotes are genuine.

Presumably the government believes that more attractive flight attendants will help attract business to the country’s national carriers. And as a passenger I’m not opposed to that — Singapore Air has followed this model quite well — but perhaps the airlines’ troubles can be traced to government policies that demand frequent air service on unprofitable routes and subsidized air travel for officials.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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