Alaska Airlines new ad campaign

Alaska Airlines has a new add campaign where they compare themselves to the fictional Sky High Airlines. The message is that Alaska cares, and its competitors like “Sky High” do not.

Sky High’s take on lost luggage is especially good. For example,

    At SkyHigh, we don’t like to think of your missing luggage as being “lost.” Rather, that it has embarked on an exciting journey all its own.

And

    Some people call it “lost luggage.” But we like to say, “if you love something, set it free. If it comes back, well, that’s pretty good.”

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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