Whither the United Visa.. and Bank One with it?

When United started talking bankruptcy, it’s mileage earning credit card partner Bank One started seeing fewer new applications. Folks decided they’d rather earn miles on a less risky carrier.


The Mileage Plus Visa is such an important part of Bank One’s business that they coughed up almost half of United’s debtor-in-possession financing to help them through restructuring.


Even Bank One’s unprecedented 20,000 bonus miles signup offer (not to mention offer of an upgrade certificate, companion ticket, and 2500 additional bonus miles for adding cardholders to the account) hasn’t seemed to stem the tide.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Leave a Reply

Your email address will not be published. Required fields are marked *