But they’re keeping the hammer and sickle

Aeroflot has hired a marketing firm to help it develop a new image.

One of their efforts is friendlier flight attendants (perhaps they should take lessons from Flight Club Airlines).

Of course they have a big hurdle to overcome:

    While the airline has had a good safety record in recent years, memories of a series of crashes and near-misses in the early 1990s, following the collapse of the Soviet Union, are still fresh in many people’s minds.

    During that period, crews regularly took on extra passengers for cash, resulting in dangerously overloaded planes.

    In the most notorious accident in 1994, a pilot allowed his son to sit at the controls, causing a plane to crash in Siberia, killing 75 people.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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