Aeroflot has hired a marketing firm to help it develop a new image.

One of their efforts is friendlier flight attendants (perhaps they should take lessons from Flight Club Airlines).

Of course they have a big hurdle to overcome:

While the airline has had a good safety record in recent years, memories of a series of crashes and near-misses in the early 1990s, following the collapse of the Soviet Union, are still fresh in many people’s minds.

During that period, crews regularly took on extra passengers for cash, resulting in dangerously overloaded planes.

In the most notorious accident in 1994, a pilot allowed his son to sit at the controls, causing a plane to crash in Siberia, killing 75 people.