Today is the biggest traffic

Today is the biggest traffic day yet for Impeach Underperformin’ Norman. I’m also seeing the graphic on a variety of sites.

I got to thinking this afternoon about the Impeach Mineta meme. It’s a simple slogan that “fits on a bumper sticker” so it’s easy to understand. It’s easy to pass on. It’s represents a set of ideas incredibly concisely. I’m just starting to realize how much that kind of packaging matters.

I’ve been railing about the transportation security agency, and our nation’s approach to security, for a long time and falling upon deaf ears. All of the policy studies and detailed analyses fail. Now, I think the analysis has to be there to undergird the marketing — I’m not sure that the marketing is sustainable without a strong argument — but the marketing really is key.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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